Sky News Arabia Builds from the Ground Up
Sky News Arabia, based in Abu-Dhabi, broadcasts free-to-air to more than 50 million households in the MENA region.
Challenges
- In early 2011, SNA were aiming to build their studios, offices and hire 400 people within an ambitious 16-month period
- The recruitment team was new and did not have a centralised tool for recruitment
- The organisation had a limited budget for recruitment and wanted to avoid using agencies
- SNA wanted to make sure every applicant had an equal opportunity
Solutions
- Re-engineering of the recruitment process for optimal results
- Implementation of the Sniperhire recruitment platform
Results
- Only 6 out of 400 hires were sourced through agencies
- Achieved ROI of Sniperhire within 3 months
- Launched the channel fully-staffed on schedule
- 24k highly specialised applicants were stored in the talent pool within a 10-month period
